As the name suggests Winter Heliotrope (Petasites fragrans) is one of the earliest wild flowers to bloom. Not native, an introduction from North Africa in the nineteenth century,

 Attractive in certain locations like here on the margin of a field next to a bypass. A pest where it's not welcome. It spreads by rhizomes and keeps on spreading including semi-shady areas. In shade it won't flower despite the carpet of foliage.

 The flowers have a vanilla/almond scent hence fragrans so it has its merits but not a species I would contemplate planting. In fact there is a garden where I have tried to eradicate it -without success.